Case Studies

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At SVTargeter, we honor the privacy of our clients. Generally, we do not divulge their names as we share a strict NDA with each of them. However, occasionally clients will agree to share some information, as you will see in the case studies below.

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How ATI Shrank Their Path to Conversion Simply by Adding OTT to Their Ad Efforts

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Goals

Generate brand awareness
Increase student enrollment
Boost path-to-conversion timeline

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Approach

Continue running steady ads as a campaign baseline
Use display, video, and targeted career-field campaigns (such as HVAC, auto technician, and personal trainer programs) as controls
Add OTT channels to ad efforts for greater reach

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Results

Path to conversion became substantially shorter
Users who took over 90 days to convert decreased from 63.5% to 35%, a 28.5% improvement
Users who took less than 2 days to convert improved to 22.6% from 5.1%, a 17.5% improvement

SVTargeter Assists Southwestern Automobile Dealership

Goals

Programmatically Diversify Channels
Increase Sales
Maintain Bookings
Boost Phone Calls
Increase Form Fills / Thank You Pages
Expand Vehicle Description Page Views

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Approach

Ran Campaigns Based on Vehicle Class
Incorporated Campaigns Towards Business Owners
Incorporated Specific Incentive Campaigns Towards Military Members
Develop List of Competitor Websites and Associated Websites

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Results

Client is Paying 54% Less per Lead than When Genius Monkey Joined the Team

SVTargeter Assists Health Care Company to Boost Conversions by 58%

Goals

Promote the employment branding and employment opportunities with nursing and physician candidates in several various fields of specialty
Improve awareness of special hiring events within local markets
Increase website visits
Increase email marketing contacts
Increase phone calls to recruiters
Boost the number of incoming job applications
Boost conversions

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Approach

Continuous split testing with fresh, creative assets
Retargeting to increase applications and interactions from current site users already visiting the career site from other channels (ie, organic, direct, paid)
Initiating behavioral targeting to reach new candidates who hadn’t visited the career site
Contextual targeting based on specific long – tail keyword searches
Competitor conquesting and associated – website targeting
Additional custom audiences and segments based on first and third – party data

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Results

Immediate improvement in the performance and service of their programmatic campaigns
Website numbers grew within the first 90 days
The career site’s users numbers grew by 89%
Overall conversions (applications, phone calls, etc.) up more than 12%
At the six – month mark, website users were up 166% and conversions up by 58%

SVTargeter Boosts Adventure Trip Bookings

Goals

Develop a report for the agency to present elevated Return on Ad Spend (ROAS) numbers to their clients. The Core KPI’s (Key Performance Indicators) in this test were to increase online traffic and boost trip bookings without increasing their digital ad-spend. The agency also wanted to create a visual representation of the digital marketer’s ROAS for comparative purposes and to show the effectiveness of Genius Monkey’s digital programmatic platform. This was to be done by programmatically diversifying channels and targeting the right crowds.[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_text _builder_version=”4.4.0″]

Approach

SVTargeter targeted the Arizona adventure-prone audience, based on:

Age groups
Household incomes
Occupations matching data provided
Behavioral Targets – including but not limited to adventure seekers, fun, thrills, adrenaline junkies, those who enjoy the outdoors, those who enjoy camping, ATV enthusiasts, UTV enthusiasts, those who visit national parks, those shopping other adventurous activities in Arizona, etc
Designated Market Areas (DMA) – Certain Arizona cities and towns matching data provided

We also developed a lengthy list of items to monitor and target, such as:

Websites, belonging to the competitors, associated sites, Phoenix hotel sites, travel resource sites, car rental sites, and RV parks / resource sites
Major Arizona events and activities potential customers might attend
Arizona National Parks
Popular tourist attractions
Sporting events (baseball Fans looking to visit during spring training, buying tickets to games)

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Results After First 4 Months

From their initial start with Genius Monkey, they not only saw an increase in impressions and site traffic in the first four weeks, but travel bookings were boosted considerably.

ROAS shot skyward to 2047.50%
Incoming phone calls upped by 175%
Confirmed bookings were boosted by 640%
Total revenue went up by 446%

SVTargeter Boosts Concert Ticket Sales, Rockets ROAS Over 1,100%

Goals

Increase online traffic
Increase ROAS
Higher ticket sales for less $$$

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Approach

Targeted users based on basic CRM data
Developed list of competitor and associated websites
Targeted male/female users 25 – 54
HHI of 75K+
Music fans in DFW
DMA radius of 150 miles
Known to enjoy live music
Known to attend concerts
Searching “Things to do” in DFW area

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Results

Substantial increase in impressions and site traffic
Significant boost in ticket sales
Average ROAS of 1,188%!

American University Yields over a 52% Reduction in Cost Per Action for Enrollments

Goals

They approached SVTargeter in hopes that we could help them to increase brand awareness. They wanted to use SVTargeter to “own their backyard” and expand their footprint. They also wanted to use us as an effective partner to incorporate a programmatic platform, target the appropriate audience and increase enrollment numbers.

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Approach

We started with a general-branding campaign for the university’s online division. We leveraged multiple creative sets to A/B test performance. Display image ads were very successful in the first month, and in the second month, we added in a video component. We also added a retargeting plan into the mix to build that pool of individuals which we’ll plan to deploy with program-specific campaigns in the future.

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Results

We initiated a degree-specific campaign, and less than a month later, the program is having extremely strong results with the branding campaign, which they attribute to the plan put into place. CPA (Cost Per Action) for enrollments yielded a 25.6% reduction within the first month and a 52.86% reduction from the initial CPA cost by the end of month two.

Digital channels that they had previously utilized are being beat in nearly every metric. The university found incredible value in the customer journey/path to conversion data, and continue to look for additional ways we can package this data to provide insights on a macro level.

Currently, in a down enrollment market the enrollments are up 2.73% in the states where we’re running, but down 5.74% in the states where the campaign is not running.

Truck dealership uses Advanced Attribution and leads to 166% ROAS

Goals

Their goals were to increase brand awareness and, in turn, increase vehicle sales.

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Approach

SVTargeter began the campaign by allocating part of their ad-spend towards Optimize Display, and a smaller part towards Optimize Video. In addition, we targeted truck enthusiasts and outdoorsy-type males, ages 25-64 with a household income of 40K or higher, after which we began conquesting after competitor sites. We also checked to see if they were receiving emails from competitors. In addition, we targeted enthusiasts in the field of trucks, off-roading, lifted trucks, hunters, fishers, outdoor sports and extreme sports.

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Results

Out of the leads in the CRM of sold vehicles, the dealership was able to match 21% of them. Of those leads, SVTargeter was able to positively match back several of them to a converting user IP to which SVTargeter had served an ad. That means that of the users we could obtain IP’s for, SVTargeter matched with 11% of them. With this hard data (along with knowing their average profit-per-car deal), we were able to determine a Return on Ad Spend (ROAS) for their advertising budget spent over 3 months. It was equal to a 166% return on their investment.

If we take this a step further and assume 11% match on all of their sales, including the ones we don’t have IP’s for, SVTargeter can attribute to sales, equalling a 1,154% ROAS!

Leisurely Living Community Gets a Boost from SVTargeter

Goals

Establish Programmatic Platform
Increase Leads
Improve Website Content Absorption
Shift website content to adopt a complete lifestyle change

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Approach

Target a more affluent audience for this high-value property
Targeted users based on basic CRM data
Develop list of competitor websites and associated websites
Retargeted the users of those sites
Ran retargeting campaigns to go along with our Optimize Display
Ran Optimize Display to stay in front of even slightly-interested users

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Results

Website users up 172%
New users up 186%
Sessions up 142%
Pageviews up 38%
Conversions up 100%

Relocating Budgets from Auto Traders and Car-Type Channels to SVTargeter

Goals

Increase online traffic
Increase leads that include inventory form fills and verified sales calls
Prove that reallocating existing budgets could result in a stronger performance by programmatically diversifying channels via the Genius Monkey platform

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Approach

Divide the allocated budget (pulled from the Cars and Auto Traders-type channels) between video and ad display

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Results

From the initial start, they saw:

Increase in impressions and site traffic
Immediate jump in leads

Over time, they continued to see the following results:

Within 6 months leads jumped from 180 per month to 280 per month
Within 2 years, monthly leads had reached 550
Performance increased with Cars.com and AutoTrader with less money allocated towards them
Leads increased due to impressions/branding produced by Genius Monkey Cost per acquisition decreased significantly
36% decrease in CPA within first 6 months
67% decrease in CPA within 2 years

Case Study on SVTargeter Click Fraud Measurement & Validation Compared to Industry Averages

Goals

To be able to drive the most engagement and conversions as possible from as many networks, devices and mediums as possible without ad fraud hindering performance. Regardless of the fact that SVTargeter does not charge for potential bot traffic, they understand that performance hinges on driving the highest-quality traffic, thereby seeking out ways to continually optimize performance.

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Approach

SVTargeter theorized that if they could create a system with multiple layers of filtration in addition to what is employed by the networks and any integrated validation partners, they could take ad fraud prevention several steps further, ensuring a much higher level of performance.

Integrate into active campaigns that are targeting multiple networks, devices, and mediums such as banner and video display,social, native, search and retargeting
Utilize internal Omni Monkey quality traffic tools,along with all available validation tools at Network, DSP, trade desks and exchange levels
Integrate zvelo shield technology to filter this already-filtered traffic
Blacklist all publishers providing malicious, low-quality bot traffic or otherwise questionable traffic

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Results

Reduce the amount of ad fraud by over 130% compared to industry averages using effectual “Best Practices”
Beat out competitors by a minimum of over 300%
Consistently increase attributed conversions to their clients
Validate the fact that SVTargeter’s theory of using zvelo and internal tools to “Police the Police” proves superior results

Pro Sports team ticket sales see a 572% Return on Ad Spend (ROAS) tracked in Ticketmaster

Goals

Drive high-quality online conversions (ticket sales) through targeted programmatic display ads while outperforming the client’s current digital display efforts.

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Approach

Targeted banner, social, and native ad placements using and, or, if statements with very specific targets such as:

Adults 18+
Avid Sports Fans in this particular sport
Consumers that purchased tickets in the previous season
Local University Graduates/Alumni
Local Military Personnel
Previous opening night ticketholders
Fans of competing teams

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Results

572% return on ad spend-
Through detailed attribution tracking and integration with Ticketmaster, SVTargeter was able to track the exact number of tickets sold as well as the value of each ticket showing a 572% return. This was a 2- 3 times higher return on ad spend when compared to the existing competitors /client partners.

Real Estate related Company achieves lowest cost per lead with SVTargeter as compared to all other digital marketing efforts

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Goals

Driving new, qualified traffic of people who were currently looking to get out of their timeshare.
Successful completion of the online web lead form.
Client’s goal was to achieve a $100 Cost Per Lead.

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Approach

Targeted ads focusing on users who are current timeshare owners and are showing online and offline behavioral indicators of people who are looking to get out of their timeshares.
Tactical ad placement in front of users interested in competitor sites offering similar services.
A nationwide approach optimizing towards the best performing markets in real time as the industry climate is ever-changing due to the seasonality of the business.

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Results

First month results: $204 CPL (Cost Per Lead).
Third month results: $60 CPL; Improvement of 340% compared to initial month.
Sixth month results: $26 CPL; Improvement of 780% compared to initial month.
$42.59 CPL over the life of the campaign.
94.2% of users who have submitted leads had never engaged with the client’s site prior to seeing a SVTargeter ad.
Significantly decreased Cost Per Lead compared to other marketing acquisition efforts.
11.75% increase in Users
7.80% increase in New Sessions
58¢ CPC
$2.07 Effective CPM
0.35% CTR

Subscription-Based B2B Online Program Realizes a 242% Boost in Conversion Rates Resulting from a Trial-Run with SVTargeter

Goals:

Drive high-quality online conversions (trial submissions)through targeted programmatic display ads under the $150 target Cost perAcquisition (CPA) goal.

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Approach:

Targeted banner, social, and native ad placements with very specific targets such as:

Small business owners
Nonprofit organization
Marketing professionals holding specific job titles
Audiences who have visited acompetitor’s websites
Contextual keyword targeting for specific terms and phrases

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Results:

The two weeks following the completion of the test revealed insights into SVTargeter’s ability to provide a continuing impact and significance with Attribution Tracking:

276% increase in additional (conversions) trial submissions vs. the run period
SVTargeter’s Cost per Acquisition, as measured by the client, was 66% lower than the target CPA!
9.72% increase in Sessions
11.75% increase in Users
7.80% increase in New Sessions
58¢ CPC
$2.07 Effective CPM
0.35% CTR

North American Travel Industry Conglomerate Experiences Exponential Reductions in Cost Per Booking, While Seeing a Substantial Rise in Traffic and Conversion Rates

Goals:

To lower the cost per booking
Increase quality of targeted traffic
Increase conversion rates

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Approach:

Redefined the digital marketing budgets to a more holistic approach using the SVTargeter programmatic platform
Get more ads seen by more targeted visitors at a lower cost than the previous marketing plan
Constantly split tested ads and pages where traffic was being driven to further capitalize on incoming traffic

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Results:

Year over year comparison
Cost Per Booking decreased by over 73%
Total Bookings increased year over year by 8.5%
Conversion rates increased 33.9%
Current email newsletter open rate increased by 127% & CTR 23%

Apparel E-Commerce Site

Goals

Driving quality traffic that is likely to convert.
Increase in brand awareness and overall purchase intent.

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Approach

Highly targeted ad placement within specific markets aimed to drive shopping cart conversion.

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Results

250% increase in revenue.
Cost Per Acquisition improved by 36% and Average Order Value improved by 5%.
Click Through Rate increased by 44% while the Cost Per Click improved by 7%.

Nationwide 55 Plus Community Home Builder Sees 80% Increase In Sales In Just One Month

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Goal was to find a more targeted digital advertising source utilizing programmatic

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Company made no other changes except swapped its current digital budgets from one company to SVTargeter

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Sales increased by 80% after just 30 days of running with SVTargeter

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Saw an increase in over all site traffic and leads compared to previous campaigns

Utah Honda Dealers Association Boosts Website Traffic 142 Percent Year-Over-Year, Positions Dealers to Increase Car Sales Up to 10 Percent in 2015

Goals
- Driving traffic to all seven dealers’ websites
- Generating higher sales to outpace the competition

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Approach

Strategically placing online pre-roll video and image ads to appeal to in-market traffic
Consistently tailoring ads and placements to meet consumers where they are in the sales funnel

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Results

Year-over-year website traffic rises 142 percent
Dealers are on target to boost sales up to 10 percent in 2015

Homebuilder’s Market Rises to Number 1 With SVTargeter Programmatic Platform

Recognized need for more effective ad campaign to boost online traffic and sales
Within 18 months Division rises to number 1 after implementation of programmatic platform. A feat that was not done in the last decade

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Significant Jump in online traffic leads to an increase in sales
SVTargeter number 1 source for non-bounce sessions for new and return visitors

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SVTargeter sessions “dwarf” traffic from like sources with same budget allocation
Optimize Video and Optimize Display generate substantial traffic and market share increase

Auto Dealerships Boost Web Traffic and Sales by Implementing SVTargeter Programmatic Platform

53% overall increase in web traffic after only one month of SVTargeter’s programmatic platform implementation
35.5% of that attributed directly to the programmatic platform.

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17.5% is estimated increase in organic Traffic due to natural increased brand awareness
New car sales increased by 15%

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Dealership to ramp up programmatic efforts for all sales locations

18-Location Pet Veterinarian Organization Experiences Exponential Increase in Website Traffic, Conversions and More

Utilized the Full Genius Monkey Programmatic System Including Display, Video, Search and Social

Redirected the marketing aim towards targeted programmatic digital ads rather than the conventional marketing that was currently being utilized

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Spurred exponential growth including an uplift of 4,166% in visits, 5,416% in unique visitors, 1,378% in page views, 101% in website conversions, 338% in website-driven phone inquiries, 179% in social media interaction using Optimize Display, Optimize Video, Remarketing, Search & Social

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Refined the results through a series of split testing and result-based measurements
Increased the response of in-market customers, creating a broader patient base

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